Translation and Chinese web design
In order to conduct successful marketing with Chinese consumers, it is important to translate and customize the website as well as other communication channels. Having high visibility on Google or Yahoo have little significance. Search engines in China prioritize and display almost only pages translated into simplified Chinese. At the same time, international search engines such as Google and Bing have been blocked and cannot be used within China.
Another reason why translation is important is because many simply avoid web sites in languages other than Chinese. Websites in China are also different in layout, which places special requirements on the website’s function, design and content.
Search Engine Optimization (SEO)
With SEO you will improve your website’s presence on search engines.
When it comes to SEO in China. A fundamental difference from the Western world is the search engines themselves. In China, Baidu is the leading search engine and has a market share of 80%. Qihoo’s 360 and Sogou are the second respective third largest search engines. This means that the usual giants Google, Yahoo and Bing are almost non-existent as they have been blocked from being used from within China.
Video Marketing
Video is one of the most powerful forms of content when it comes to marketing against Chinese customers. The most popular video channels in China today are Youku and Iqiyi, but basically all the social networks in China are video-compatible.
Statistics show that over 270 million people in China view video on their mobile phone every day. Make sure that your company is visible through video to reach your Chinese customers.
Analysis and follow-up
When it comes to building up your web presence in China, it is important to make the right analysis. Otherwise, it will be difficult to develop your efforts and provide sufficient customer service.
Surprisingly, over 80 percent of China’s most popular websites are using Google Analytics even though Google is blocked in China. However, the requirements for analysis and measurement are different as behavior and interaction differs from Western users. We provide, translates and compile the information you need to achieve your goals towards your Chinese customers.
Social Media Marketing (SMM)
In China, nearly all major ”Western” social networks are blocked. Instead, ”Chinese variants” such as WeChat and Sina Weibo are used instead. Furthermore, social media has a greater impact on the customer journey in China than anywhere else in the world. The importance of social media in China is therefore viewed as an unique world phenomenon.
In China, writing, blogging and commenting are done to a very large extent. One of the reasons is that, in general, people do not trust official sources to the same extent as they do to individuals.
Content Marketing
Internet users in China generally comment more than any other country in the world. Surveys show that it’s popular to both share personal experiences as well as to read others.
Content marketing is an important part of your business’s overall marketing. It is about reaching out to your Chinese customers with content in the right form, to add value and to create commitment. We provide you with the insights and the knowledge of what Chinese consumers expect, and creates content which attracts your target groups.
China - registered website and licenses
Having a website registered on a server in China or using a China-compatible domain address will affect your web site positive. Pages that do not have a .com address may not appear at all on the Chinese search engines and may not be accessible at all from within China.
In order to register a website in China, you must have an Internet Content Provider License (ICP License). This license can only be obtained if you have cooperation or own a company in China. We will help with your registration and to obtain an ICP License.
OTAs (Online Travel Agencies)
Travel recommendations are extremely popular in China. Only in 2015, more than 800,000 reviews of hotels on the internet were generated. At the same time, surveys show that up to 50 percent of all the Chinese tourists are looking for online reviews before booking their travel.
The Chinese market is dominated by domestic travel agencies. Exposure on these networks creates attention and makes up an extremely important part of marketing towards the travelling Chinese customers.
Digital Advertising (SEM)
As organic links more often leads to spam-related content as opposed to paid ads. Paid ads have therefore been more favorably placed as well as gained a higher clickthrough rate than the organic search links.
There are a wide variety of advertising networks to choose from in China. We make sure that your ads appear on the right network to the right audience.
Alipay in Store
Increase your sales to Chinese tourists with Alipay. In addition to making payments easier, your store will also be available on one of the world’s largest marketing platforms.
With Alipay Chinese tourists will find your stores directly in their phone. They will see your products, opening hours and get directions with the built-in map function. You can create campaign coupons that will attract more Chinese tourists to your store and increase their incentive for shopping.
UnionPay in Store
Don’t miss any business by not accepting China’s most common payment card. Connecting UnionPay to your cash register is both simple and cost effective.